A first visit worth calling about
We reframed the new-patient offer so the value was obvious in the first two seconds of the ad. Clicks got cheaper because the offer did the selling.
Results
Real numbers from real businesses
We would rather show you one honest case study than a wall of logos we cannot back up. Here is a practice we run end to end, with the numbers to match.
Case study
Hansen Chiropractic
A chiropractic and SoftWave practice in Suffolk County, New York. We run the marketing end to end so the owner can stay in the treatment room.
The problem: a great chiropractor doing his own marketing in the cracks of a full schedule. Ads that underperformed, content that came and went, and leads that slipped because nobody followed up in time.
What we did: rebuilt the new-patient offer, took over the Meta ad account with proper conversion tracking, put content on a weekly schedule, and wired up booking and follow-up so fewer leads went cold.
~$20
Average cost per lead on Meta ads
$65–80
Common industry cost per lead
3×
Cheaper than the typical benchmark
Done
for you
for you
Ads, content, and booking handled
Cost-per-lead figures are from the Hansen Chiropractic Meta ad account. The $65 to $80 range is a common industry benchmark for the category, used for context. Your results depend on your market, offer, and budget, and we will be straight with you about that on the call.
What actually moved the number
Three things did most of the work
Spend pointed at bookings
With conversion tracking wired to the actions that matter, the algorithm optimized toward booked leads instead of cheap clicks that never called.
Fewer leads left on the table
Automated follow-up caught the people who did not book on the first click. That is where a lot of practices quietly lose half their return.
More clients
Businesses we run marketing for
Beyond Hansen Chiropractic, we handle content and marketing for restaurants and local shops. Detailed case studies are on the way. Want your practice or shop to be next?
