Offers that make people call
We build the new-patient offer that gets a stranger to book: the right first-visit hook, framed to feel worth it, tested until the cost per lead drops.
For chiropractors
New patients in the chair. Not more work for you.
You went to school to adjust patients, not to run Facebook ads at midnight. We build the whole new-patient engine for your practice and run it, so your schedule fills while you stay in the treatment room.
Built by someone who grew up in a chiropractic household and ran the marketing for his own family's practice.
What the engine looks like
- A new-patient offer that gets clicks and calls
- Compliant SoftWave and adjustment ads
- Content that builds trust in your name
- Booking and follow-up that fills the schedule
Why a chiropractor should trust us
I did this for my own dad first.
My name is Cade Hansen. My dad is Dr. Chris Hansen. I grew up in a chiropractic household, which means I watched, up close, what the business side does to a good chiropractor.
He was brilliant with patients and buried by everything else: the ads that never quite worked, the posts he never had time for, the leads that called once and never heard back. So I took it over. I ran the Meta ads, built the content, and set up the follow-up until he could stop being the marketing department and just be the chiropractor again.
That is the exact system we bring to your practice. Not theory from an agency that has never sat in a waiting room. A system built inside a real practice, by someone who cares whether it actually books patients.
Hansen Chiropractic
What it looks like when it works
~$20
Average cost per new-patient lead on Meta
$65–80
Common industry cost per lead
Done
for you
for you
Ads, content, and booking handled
Every
week
week
Fresh content and ad optimization
These are real numbers from Hansen Chiropractic, the practice we run marketing for end to end. Your market and budget will set your own numbers, and we will be honest about them on the call.
The chiropractic engine
Everything your practice needs to stay full
SoftWave & adjustment ads that pass
Facebook and Instagram ads written to Meta's health rules. We describe devices as FDA-cleared where accurate, skip the cure claims, and keep your account safe while still selling.
Content that builds your name
Patient-friendly posts and short-form video that make you the obvious choice locally, so the ad closes faster and word of mouth carries further.
A schedule that fills itself
Booking wired to your system plus text and email follow-up that catches the leads front desks miss. Fewer no-shows, more kept first visits.
Done the right way
Compliant by default
Health advertising has rules, and breaking them gets your ad account shut down. We stay inside them on purpose.
We avoid personal-health targeting, keep language within what Meta and the guidelines allow, describe SoftWave as FDA-cleared rather than approved, and never promise a cure or a specific outcome. You get ads that sell and stay live. This page is marketing guidance, not medical or legal advice, and final claims are always reviewed with you.
Chiropractor questions
What practice owners ask
Do you run ads for SoftWave and shockwave therapy?
Yes. We build compliant new-patient offers around SoftWave and standard chiropractic care. We follow Meta's health advertising rules, describe devices as FDA-cleared where accurate, and avoid cure or outcome guarantees.
What does chiropractic marketing cost?
Ad management is priced on top of your ad budget, and content is a flat monthly rate. On a call we scope your market and give you a real number. For context, we have run new-patient leads for around $20 while the industry commonly pays $65 to $80.
Will this take time away from my practice?
The opposite. We run the ads, content, and follow-up so you stay in the treatment room. You approve direction and see reporting tied to booked appointments.
I have been burned by a marketing company before. Why is this different?
You work directly with the person doing the work, and it was built inside a real practice, not sold from a slide deck. We report against new patients, not likes, so you always know if it is working.
Let us fill your schedule while you stay in the treatment room.
Book a 20-minute call. We will look at your market and tell you honestly what is possible.