/* ==========================================================================
   CH Creative Marketing: site styles, v2 (2026-10-12)
   Brand sampled from Cade's shipped ad creative (Offers/*.png) and the live
   Spinal Column page: cream paper, brick red, near-black ink, heavy condensed
   caps (Anton, self-hosted), sharp corners, ruled lines, red banner blocks.
   No webfont CDN, no gradients, no shadows, no rounded cards.
   ========================================================================== */

@font-face {
  font-family: "Anton";
  src: url("/assets/anton.woff2") format("woff2");
  font-weight: 400;
  font-display: swap;
}

:root {
  --paper: #F9F0E0;
  --paper-2: #F2E7D3;
  --ink: #1A1A1A;
  --ink-soft: #56504A;
  --red: #B83B2A;
  --red-hot: #E54632;
  --red-dark: #962E20;
  --rule: #CFC0A6;
  --white: #FFFFFF;

  --font-display: "Anton", "Haettenschweiler", "Arial Narrow", Impact, sans-serif;
  --font-body: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif;
  --font-serif: Georgia, "Times New Roman", serif;

  --maxw: 1180px;
  --gutter: clamp(20px, 5vw, 48px);
}

/* Reset ------------------------------------------------------------------ */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } * { transition: none !important; animation: none !important; } }
body {
  margin: 0; font-family: var(--font-body); font-size: 17px; line-height: 1.65;
  color: var(--ink); background: var(--paper); -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; height: auto; }
a { color: var(--red); text-decoration: underline; text-decoration-thickness: 1.5px; text-underline-offset: 3px; }
a:hover { color: var(--red-dark); }
h1, h2, h3, h4 {
  font-family: var(--font-display); font-weight: 400; text-transform: uppercase;
  color: var(--ink); line-height: 1.02; letter-spacing: .005em; margin: 0 0 .45em;
}
h1 { font-size: clamp(2.8rem, 8.2vw, 6.2rem); }
h2 { font-size: clamp(2rem, 5vw, 3.6rem); }
h3 { font-size: clamp(1.3rem, 2.4vw, 1.75rem); line-height: 1.1; }
h4 { font-size: 1rem; letter-spacing: .08em; }
p { margin: 0 0 1.1em; }
strong { font-weight: 700; }
ul { margin: 0 0 1.1em; padding-left: 0; }
:focus-visible { outline: 3px solid var(--red); outline-offset: 3px; }
.skip-link { position: absolute; left: -9999px; top: 0; z-index: 200; background: var(--ink); color: #fff; padding: 12px 18px; }
.skip-link:focus { left: 0; color: #fff; }
.visually-hidden { position: absolute !important; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }

/* Layout ----------------------------------------------------------------- */
.container { width: 100%; max-width: var(--maxw); margin-inline: auto; padding-inline: var(--gutter); }
.section { padding: clamp(48px, 8vw, 96px) 0; }
.section--tight { padding: clamp(28px, 4vw, 44px) 0; }
.band-paper2 { background: var(--paper-2); }
.band-cream { background: var(--paper-2); }
.band-ink { background: var(--ink); color: #EFE6D6; }
.band-ink h1, .band-ink h2, .band-ink h3, .band-ink h4 { color: var(--paper); }
.band-ink a { color: #F4B7AC; }
.band-red { background: var(--red); color: var(--paper); }
.band-red h1, .band-red h2, .band-red h3 { color: var(--paper); }
.center { text-align: center; }
.mx-auto { margin-inline: auto; }
.measure { max-width: 66ch; }
.lead { font-size: clamp(1.08rem, 1.9vw, 1.3rem); line-height: 1.55; max-width: 60ch; color: var(--ink); }
.band-ink .lead { color: #E6DBC8; }
.band-red .lead { color: #FBE9E2; }
.script { color: var(--red); }
.hero-highlight { color: var(--red); }

/* Kicker: only on hero + page header, never on every section ------------- */
.eyebrow { font-family: var(--font-body); font-weight: 700; font-size: .78rem; letter-spacing: .18em; text-transform: uppercase; color: var(--red); display: block; margin: 0 0 1rem; }
.eyebrow::before { content: none; }
.section .eyebrow, .band-ink .eyebrow, .band-red .eyebrow { display: none; }
.section .center .eyebrow { display: none; }

/* Buttons: sharp, flat ---------------------------------------------------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: .5em;
  font-family: var(--font-display); font-weight: 400; text-transform: uppercase; letter-spacing: .06em;
  font-size: 1.15rem; padding: 16px 30px; border: 2px solid var(--red); background: var(--red); color: var(--paper);
  text-decoration: none; cursor: pointer; line-height: 1; transition: background .15s, color .15s, border-color .15s;
}
.btn:hover { background: var(--ink); border-color: var(--ink); color: var(--paper); }
.btn--ghost { background: transparent; color: var(--ink); border-color: var(--ink); }
.btn--ghost:hover { background: var(--ink); color: var(--paper); }
.btn--onred, .btn--onink { background: var(--paper); color: var(--red); border-color: var(--paper); }
.btn--onred:hover, .btn--onink:hover { background: var(--ink); border-color: var(--ink); color: var(--paper); }
.btn--lg { padding: 20px 38px; font-size: 1.3rem; }
.btn--block { display: flex; width: 100%; }
.btn-row { display: flex; flex-wrap: wrap; gap: 14px; align-items: center; }
.center .btn-row { justify-content: center; }
.btn-note { font-size: .9rem; color: var(--ink-soft); margin: .9rem 0 0; }
.band-ink .btn-note, .band-red .btn-note { color: #D9CCB6; }

/* Masthead strip + header ------------------------------------------------- */
.masthead { background: var(--ink); color: var(--paper); font-size: .74rem; letter-spacing: .16em; text-transform: uppercase; }
.masthead .container { display: flex; justify-content: space-between; gap: 18px; padding-block: 8px; flex-wrap: wrap; }
.masthead span:last-child { color: #E7B9AF; }
@media (max-width: 640px) { .masthead span:last-child { display: none; } }

.site-header { position: sticky; top: 0; z-index: 100; background: var(--paper); border-bottom: 3px solid var(--ink); }
.nav { display: flex; align-items: center; justify-content: space-between; gap: 18px; height: 74px; }
.brand { display: inline-flex; align-items: center; gap: 12px; text-decoration: none; }
.brand img { height: 42px; width: auto; }
.brand .brand-name { display: none; }
.nav-links { display: none; align-items: center; gap: 2px; list-style: none; margin: 0; padding: 0; }
.nav-links a {
  font-family: var(--font-body); font-weight: 700; font-size: .8rem; letter-spacing: .12em; text-transform: uppercase;
  color: var(--ink); text-decoration: none; padding: 10px 12px; white-space: nowrap; border-bottom: 3px solid transparent;
}
.nav-links a:hover { color: var(--red); border-bottom-color: var(--red); }
.nav-links a[aria-current="page"] { border-bottom-color: var(--ink); }
.nav-cta { display: none; padding: 13px 20px; font-size: 1rem; }
.nav-toggle { display: inline-flex; flex-direction: column; gap: 5px; background: none; border: 0; padding: 10px; cursor: pointer; }
.nav-toggle span { width: 26px; height: 3px; background: var(--ink); transition: transform .2s, opacity .2s; }
.nav-toggle[aria-expanded="true"] span:nth-child(1) { transform: translateY(8px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
.nav-toggle[aria-expanded="true"] span:nth-child(3) { transform: translateY(-8px) rotate(-45deg); }
.mobile-menu { display: none; border-top: 1px solid var(--rule); background: var(--paper); }
.mobile-menu.open { display: block; }
.mobile-menu ul { list-style: none; margin: 0; padding: 8px var(--gutter) 22px; }
.mobile-menu a { display: block; font-family: var(--font-display); text-transform: uppercase; font-size: 1.5rem; letter-spacing: .02em; color: var(--ink); text-decoration: none; padding: 12px 0; border-bottom: 1px solid var(--rule); }
.mobile-menu .btn { margin-top: 16px; color: var(--paper); }
@media (min-width: 1100px) {
  .nav-links { display: flex; } .nav-cta { display: inline-flex; } .nav-toggle { display: none; }
}

/* Hero (broadside) -------------------------------------------------------- */
.hero { background: var(--paper); border-bottom: 3px solid var(--ink); }
.hero-b { display: grid; gap: 34px; padding-block: clamp(36px, 6vw, 72px) clamp(40px, 6vw, 72px); align-items: end; }
.hero-b h1 { margin-bottom: .22em; }
.hero-b h1 em { font-style: normal; color: var(--red); }
.hero-b .lead { margin-bottom: 1.5em; }
.hero-photo { position: relative; max-width: 400px; justify-self: start; }
.hero-photo img { position: relative; z-index: 1; width: 100%; filter: grayscale(.15) contrast(1.04); border: 3px solid var(--ink); }
.hero-photo::before { content: ""; position: absolute; inset: 18px -18px -18px 18px; background: var(--red); z-index: 0; }
.hero-photo figcaption { position: relative; z-index: 1; margin-top: 38px; font-size: .8rem; letter-spacing: .12em; text-transform: uppercase; color: var(--ink-soft); }
@media (min-width: 920px) { .hero-b { grid-template-columns: 1.55fr .75fr; gap: 64px; } .hero-photo { justify-self: end; } }

/* Red banner block with cream knockout ------------------------------------ */
.banner { background: var(--red); color: var(--paper); padding: clamp(22px, 3.4vw, 36px) 0; }
.banner .container { display: flex; flex-wrap: wrap; gap: 8px 36px; align-items: baseline; justify-content: space-between; }
.banner h2 { margin: 0; color: var(--paper); font-size: clamp(1.7rem, 4vw, 2.8rem); }
.banner p { margin: 0; font-size: 1rem; max-width: 46ch; color: #FBE9E2; }

/* Big-numeral ledger: ruled rows, not cards ------------------------------- */
.ledger { border-top: 3px solid var(--ink); }
.band-ink .ledger { border-top-color: var(--paper); }
.ledger-row { display: grid; gap: 6px 28px; padding: 24px 0; border-bottom: 1px solid var(--rule); align-items: baseline; }
.band-ink .ledger-row { border-bottom-color: #3A3532; }
.ledger-row .big { font-family: var(--font-display); font-size: clamp(3rem, 7vw, 5rem); line-height: .95; color: var(--red); white-space: nowrap; }
.band-ink .ledger-row .big { color: #F08A78; }
.ledger-row .what { max-width: 52ch; margin: 0; }
.ledger-row .what strong { display: block; font-family: var(--font-display); font-weight: 400; text-transform: uppercase; font-size: 1.5rem; letter-spacing: .01em; margin-bottom: 4px; color: var(--ink); }
.band-ink .ledger-row .what strong { color: var(--paper); }
@media (min-width: 760px) { .ledger-row { grid-template-columns: 280px 1fr; padding: 28px 0; } }
.fineprint { font-size: .85rem; color: var(--ink-soft); max-width: 70ch; margin-top: 22px; }
.band-ink .fineprint { color: #BDB1A0; }

/* System rows ------------------------------------------------------------- */
.sys { border-top: 3px solid var(--ink); counter-reset: sys; }
.split .sys-row { grid-template-columns: 1fr !important; }
.sys-row { display: grid; gap: 8px 28px; padding: 26px 0; border-bottom: 1px solid var(--rule); counter-increment: sys; }
.sys-row h3 { margin: 0; }
.sys-row h3::before { content: counter(sys, decimal-leading-zero) "  "; color: var(--red); }
.sys-row p { margin: 0; max-width: 62ch; }
.sys-row .state { font-size: .72rem; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; margin-top: 8px; display: inline-block; }
.state--live { color: var(--red); }
.state--soon { color: var(--ink-soft); }
@media (min-width: 820px) { .sys-row { grid-template-columns: 1fr 1.5fr; } }

/* Stats (kept for inner pages) -------------------------------------------- */
.stats { display: grid; grid-template-columns: repeat(2, 1fr); gap: 0; border-top: 3px solid var(--ink); }
.stat { padding: 22px 18px 22px 0; border-bottom: 1px solid var(--rule); }
.band-ink .stat { border-bottom-color: #3A3532; }
.stat .num { font-family: var(--font-display); font-size: clamp(2.4rem, 5vw, 3.6rem); line-height: 1; color: var(--red); }
.band-ink .stat .num { color: #F08A78; }
.stat .lbl { font-size: .9rem; color: var(--ink-soft); margin-top: 6px; }
.band-ink .stat .lbl { color: #CBBFAB; }
@media (min-width: 760px) { .stats { grid-template-columns: repeat(4, 1fr); } .stat { padding-right: 22px; } }

/* Cards become ruled blocks (no radius, no shadow) ------------------------- */
.grid { display: grid; gap: 28px; }
.grid-2 { grid-template-columns: 1fr; } .grid-3 { grid-template-columns: 1fr; }
@media (min-width: 700px) { .grid-2 { grid-template-columns: 1fr 1fr; } }
@media (min-width: 860px) { .grid-3 { grid-template-columns: repeat(3, 1fr); } }
.card { border-top: 3px solid var(--ink); padding: 18px 0 8px; background: transparent; }
.band-ink .card { border-top-color: var(--paper); }
.card h3 { margin-bottom: .35em; }
.card p:last-child { margin-bottom: 0; }
.card .ico { display: none; }
.card-tag { font-size: .72rem; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; color: var(--red); display: block; margin-bottom: 6px; }
.band-ink .card-tag { color: #F08A78; }

.steps { display: grid; gap: 0; border-top: 3px solid var(--ink); counter-reset: step; }
@media (min-width: 820px) { .steps { grid-template-columns: repeat(4, 1fr); gap: 28px; border-top: 0; } .step { border-top: 3px solid var(--ink); } }
.step { padding: 20px 0 14px; border-bottom: 1px solid var(--rule); }
@media (min-width: 820px) { .step { border-bottom: 0; } }
.step .n { counter-increment: step; font-family: var(--font-display); font-size: 2.6rem; color: var(--red); line-height: 1; margin-bottom: 8px; }
.band-ink .step .n { color: #F08A78; }
.band-ink .step { border-top-color: var(--paper); }
.step h3 { font-size: 1.3rem; }
.step p { margin: 0; font-size: .97rem; }

.checks { list-style: none; padding: 0; margin: 0; display: grid; gap: 12px; }
.checks li { position: relative; padding-left: 30px; }
.checks li::before { content: ""; position: absolute; left: 0; top: .5em; width: 14px; height: 14px; background: var(--red); }
.band-ink .checks li::before { background: #F08A78; }

.split { display: grid; gap: 34px; align-items: center; }
@media (min-width: 900px) { .split { grid-template-columns: 1fr 1fr; gap: 64px; } .split.reverse > :first-child { order: 2; } }
.split:has(> :only-child) { grid-template-columns: 1fr; max-width: 72ch; margin-inline: auto; }
.media-frame { border: 3px solid var(--ink); background: var(--white); }
.media-frame img { width: 100%; }
.headshot { display: block; width: 100%; max-width: 380px; height: auto; margin-inline: auto; border: 3px solid var(--ink); }
.ph { display: none; }

.pullquote { font-family: var(--font-serif); font-style: italic; font-size: clamp(1.4rem, 3vw, 2.1rem); line-height: 1.3; color: var(--ink); }
.band-ink .pullquote { color: var(--paper); }
.attrib { color: var(--ink-soft); font-size: .95rem; margin-top: 14px; }
.band-ink .attrib { color: #CBBFAB; }

.compare { width: 100%; border-collapse: collapse; border: 3px solid var(--ink); background: var(--white); }
.compare th, .compare td { text-align: left; padding: 14px 16px; border-bottom: 1px solid var(--rule); font-size: .97rem; }
.compare thead th { background: var(--ink); color: var(--paper); font-family: var(--font-display); font-weight: 400; text-transform: uppercase; letter-spacing: .04em; }
.compare .yes { color: var(--red); font-weight: 700; }

.faq { display: grid; gap: 0; border-top: 3px solid var(--ink); }
.faq details { border-bottom: 1px solid var(--rule); padding: 0; }
.faq summary { cursor: pointer; list-style: none; font-family: var(--font-display); text-transform: uppercase; font-size: 1.35rem; padding: 18px 40px 18px 0; position: relative; color: var(--ink); }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; position: absolute; right: 0; top: 50%; transform: translateY(-50%); font-size: 1.8rem; color: var(--red); }
.faq details[open] summary::after { content: "\2013"; }
.faq .faq-body { padding: 0 0 18px; max-width: 66ch; }
.faq .faq-body p:last-child { margin-bottom: 0; }

/* Booking ----------------------------------------------------------------- */
.booking-grid { display: grid; gap: 34px; align-items: start; }
.embed-slot { background: var(--white); border: 3px solid var(--ink); overflow: hidden; min-height: 0; }
.embed-slot.ghl-embed { padding: 0; }
.form-card { background: var(--white); border: 3px solid var(--ink); padding: clamp(22px, 4vw, 34px); }
.field { margin-bottom: 18px; }
.field label { display: block; font-weight: 700; font-size: .88rem; margin-bottom: 6px; }
.field input, .field select, .field textarea { width: 100%; font: inherit; padding: 12px 14px; border: 2px solid var(--ink); border-radius: 0; background: var(--white); }
.field input:focus, .field select:focus, .field textarea:focus { outline: 3px solid var(--red); outline-offset: 0; }
.form-hint { font-size: .86rem; color: var(--ink-soft); margin: 6px 0 0; }
.consent { font-size: .84rem; color: var(--ink-soft); }

/* Page header (inner pages) ---------------------------------------------- */
.page-hero { background: var(--paper); padding: clamp(40px, 7vw, 84px) 0 clamp(26px, 4vw, 44px); border-bottom: 3px solid var(--ink); }
.page-hero h1 { font-size: clamp(2.6rem, 7vw, 5.2rem); margin-bottom: .3em; }
.page-hero .eyebrow { display: block; }
.cta-ribbon { position: relative; }
.divider { height: 1px; background: var(--rule); border: 0; margin: 0; }

/* Footer ------------------------------------------------------------------ */
.site-footer { background: var(--ink); color: #D9CDB9; padding: 56px 0 26px; border-top: 6px solid var(--red); }
.footer-grid { display: grid; gap: 32px; }
@media (min-width: 760px) { .footer-grid { grid-template-columns: 1.6fr 1fr 1fr; } }
.site-footer img.flogo { height: 54px; width: auto; margin-bottom: 14px; }
.site-footer h4 { color: var(--paper); font-size: 1.1rem; margin: 0 0 14px; }
.site-footer ul { list-style: none; padding: 0; margin: 0; display: grid; gap: 9px; }
.site-footer a { color: #D9CDB9; }
.site-footer a:hover { color: #fff; }
.footer-note { color: #A89C88; font-size: .92rem; max-width: 42ch; }
.footer-bottom { border-top: 1px solid #3A3532; margin-top: 36px; padding-top: 20px; display: flex; flex-wrap: wrap; gap: 10px 24px; justify-content: space-between; color: #A89C88; font-size: .85rem; }

/* Reveal: content visible at rest, no fade-up on everything ---------------- */
.reveal { opacity: 1; transform: none; }

/* Logos ------------------------------------------------------------------- */
.logos { display: flex; flex-wrap: wrap; align-items: center; gap: 20px 44px; margin: 28px 0 0; }
.logo-tile { display: flex; align-items: center; height: 60px; }
.logo-tile img { max-height: 50px; width: auto; max-width: 190px; object-fit: contain; filter: grayscale(1) contrast(1.1); }
.tag-pill { display: inline-block; border: 2px solid var(--red); color: var(--red); font-size: .72rem; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; padding: 4px 10px; margin-bottom: 14px; }
.mt-0 { margin-top: 0; } .mb-0 { margin-bottom: 0; }
.spaced > * + * { margin-top: 1.1em; }

/* Article / blog ------------------------------------------------------------ */
.prose { max-width: 68ch; margin-inline: auto; }
.prose h2 { margin-top: 1.8em; font-size: clamp(1.7rem, 4vw, 2.4rem); }
.prose h3 { margin-top: 1.4em; }
.prose p, .prose li { font-family: var(--font-serif); font-size: 1.12rem; line-height: 1.75; }
.prose ul, .prose ol { padding-left: 1.3em; }
.prose .byline { font-family: var(--font-body); color: var(--ink-soft); font-size: .9rem; letter-spacing: .04em; margin-bottom: 1.6em; }
.prose .note { border: 2px solid var(--ink); background: var(--paper-2); padding: 14px 18px; font-family: var(--font-body); font-size: .97rem; }
.post-list { display: grid; gap: 0; max-width: 70ch; border-top: 3px solid var(--ink); }
.post-list a.post-card { display: block; padding: 22px 0; border-bottom: 1px solid var(--rule); text-decoration: none; color: var(--ink); }
.post-list a.post-card:hover h2 { color: var(--red); }
.post-list h2 { margin: 0 0 .25em; font-size: 1.9rem; }
.post-list p { margin: 0; color: var(--ink-soft); }

/* Mobile guards ------------------------------------------------------------- */
html, body { max-width: 100%; overflow-x: hidden; }
body, p, a, li, h1, h2, h3, h4, .lead { overflow-wrap: break-word; }
@media (max-width: 640px) {
  .btn-row { flex-direction: column; align-items: stretch; }
  .btn-row .btn { width: 100%; }
  .brand img { height: 36px; }
  .nav { height: 64px; }
  .hero-photo { max-width: 300px; margin-right: 18px; }
}